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    <loc>https://www.expstrategist.com/experience-innovation-projects</loc>
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      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>2014 | VF Corporation - Van’s concept wireframes* (2014) and current site (2022)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8dbc128f8e3395a2e4806/da40ecb4-f33e-49de-a4dc-6d2aa1f88986/Kraft.png</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>2014 | Visual Designs of Desktop and Mobile experience + Experience Strategy - Principle</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8dbc128f8e3395a2e4806/c20dad4f-3c97-49f6-b6ac-ddd853ee50f7/Moen.png</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>2016 | Storyboard and conceptual smart water products + Mental Model Diagram used to identify underserved needs.</image:caption>
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      <image:caption>2021 | Indoor Camera + Still from in-home research with smart home enthusiasts</image:caption>
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      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>2017-2021 | Persona from an early project + Weather Warranty Estimation Tool (service &amp; company launched in 2020)</image:caption>
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      <image:caption>2013 | Vehicle Loan UI (desktop &amp; mobile) + Loan Conceptual Model and User Flow Diagram</image:caption>
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      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>VR Still of an Operating Room—The Cleveland Clinic gave our team access to an OR with full staff for a separate project. We took extensive VR video and still footage to build a library of experiential artifacts for use on projects without the client's budget, time, or desire to conduct primary research.</image:caption>
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      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>2019-2020 | Still from in-school observation session + CareRight product</image:caption>
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    <loc>https://www.expstrategist.com/experience-strategy-resume</loc>
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    <lastmod>2024-11-21</lastmod>
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      <image:title>Experience and Innovation Strategy Process - Make it stand out</image:title>
      <image:caption>Strategic Experience &amp; Innovation Framework - developed as a macro-level approach to value creation.</image:caption>
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    <loc>https://www.expstrategist.com/contact-jonathan-morgan</loc>
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