Products worth making support people’s functional, emotional, and social needs.

Over more than two decades, I’ve honed my research, strategy, and design skills in the trenches of Innovation Strategy, Experience Design, and Product Development teams. The following represent the activities I’ve spent significant time directing and personally executing.

 

Problem Space Experience: Research & Strategy

Generative Research

  • Ethnography, including Contextual Inquiry and other forms of field study

  • Co-design & Participatory Design

  • JTBD Interviews, Switch Interviews, and other semi-directed interviewing methods

  • Diary Studies

  • Surveys

  • Design Sprints

Experience & Innovation Strategy

  • Opportunity Identification & Definition

  • Experience Vision & Values

  • Experience Principles

  • Roadmap Development (features, products, etc.)

  • AI Transformation strategy and design.

  • AI Use Case discovery, definition, and execution strategy

Synthesis & Modeling

  • Experience Mapping & Job Mapping

  • Personas & Mindset

  • Ecosystem Mapping

  • Experience Narratives

  • Storyboarding

  • Service Blueprints

  • AI Use Case Blueprints

 

Solution Space Experience: Creation & Evaluation

Experience & Service Design

  • Iterative Design (design>build>test)

  • Experience & Service Prototyping

  • User Experience Design, including Information Architecture and Interaction Design

  • Service Design

  • AI Agent, Workflow, and Tool Design

Evaluative Research

  • Concept Testing (resonance, experience & usability)

  • Heuristic Evaluation

  • Surveys, including Kano Model and MaxDiff for written and visual concept evaluation.

  • Competitive/Comparative Assessment

  • Market Analysis and sizing (high-level)

Commercialization

  • Lead design follow-through to launch (design, development/engineering, etc.)

  • Collaborate with business, branding, and marketing